All over the world, passionate anglers search for fishing reports to gain information on where and when to fish. And FishingBooker is no different. Fishing reports are some of our most-visited pages – but most captains don’t know just how much value they bring.
With a new year ahead of us, we’re here to let you know how you can make the most of fishing reports to help boost your visibility – whether on FishingBooker or your own website. We’ll also give you six tips on how to write engaging content to grab potential customers’ attention. Read on to find out more!
Boost Your Visibility
You know how customers find you through search engines or FishingBooker’s search pages? Well, there’s actually another way to get seen by potential customers. No matter where you’re ranking on our site – or on Google – writing fishing reports opens up a whole new avenue for you to advertise to customers.
Did you know that over over 1,600 people per month search for fishing reports in Bodega Bay alone?! Even locations such as Annapolis, Cleveland, and Atlantic City get over 300 searches! Just by adding more and better reports than your competitors, you can be seen on Google, Bing, and all other search engines
It’s no surprise, then, that FishingBooker’s report pages gain thousands of views each month too. Here, customers can see all the latest reports in their area. What’s more, the most recent reports from every location, region, state, and country show up on each page linked to that destination, all at the same time!
Add reports to your listing, and you’ll be ready to show your charter to a whole lot more people!
Six Ways to Grab Attention with Your Reports
But just adding reports won’t make you stand out from the crowd. What really affects your bottom line is whether or not you can catch these potential customers’ attention. So we’ve drawn up six tips to help you draw up eye-catching reports and make your online marketing more successful.
1. Post Regularly
The more you post, the more you’ll get seen – on FishingBooker and on your own site.
We recommend writing reports around once a week. Posting more often can dilute the quality of the content you’re sharing, while irregular reports can make it hard for customers to know whether you’re still active.
💡 On FishingBooker, any reports you posted in the last month will show up on your listing. Try and find your sweet spot and post at least once a month. That way, you’ll show up to your customers as relevant, active, and ready to fish. And they’ll know when to come to get the fish they want!
2. Include Plenty of Photos
Photos hugely increase the appeal of your fishing reports. Even if you’re writing about technical parts of fishing, you’ll be able to attract new anglers with a great photo. Focus on big fish, happy customers, and as much light as possible, and your reports will really stand out. After all what better way to get the full picture than by actually seeing it?
Do you take videos while you’re guiding? Add these too. Remember to record your videos horizontally for the best outcome!
3. Tell a Story
If you think about it, every report is a story. Which is lucky, seeing as we’re all geared to respond to storytelling.
Your report could be a story about a particularly good – or bad – fishing day. It could be a walkthrough of an unusual trip, some great customers, or even what happens when you go fishing for fun.
Keep people interested and unlock your story’s potential by:
- Having a structure. Set the scene, outline who took part, and say how the action unfolded.
- Being detailed. Who was fishing, what did they catch?
- Wrapping it up. What was the result of the trip? Was there a good fish dinner that night or are you already making plans for the next adventure?
4. Use Short Paragraphs
You may have noticed how professional blogs and websites often use really short sentences and paragraphs.
You haven’t?
Well, try reading a big chunk of text on a screen. It can be very hard to keep your attention, even if it’s about a subject you find very interesting.
That’s because when we read on screens, we skim. All across the internet, people have noticed that the less crowded the text is, the longer people will stay on the page and read it.
Naturally, the same goes for fishing reports. Break up the text into short paragraphs, and you’ll immediately make it easier for people to read and engage with it. Three to four lines per paragraph is plenty!
5. Include a Call to Action
A “CTA” – as it’s known in the marketing world – is a small bit of text that encourages readers to take the next step and purchase a product. In your case, a fishing trip.
Marketers often say that this is the most important part of a web page. Why? Because this is where you and the person you’re talking to make a commitment to each other. If you think about it, inviting people to take action is crucial for all types of communication, both on and offline.
Something as simple as signing off with “See you on the water” puts readers into the frame of mind of a customer. Psychologically, it prepares them to take the next step and choose a date to fish with you. It seems so simple, but it really makes a difference.
6. Share Your Reports on Social Media
Once you’ve published your report, you can expand its reach even further. Link to it on your social media – or even share reports directly on them.
💡After posting a report on FishingBooker, simply click the sharing button, and your review will be automatically posted to your Facebook or Twitter.
Not only will this help expand your reach, but will also keep your regular customers informed and excited about fishing with you, too!
Do you have any tips for writing fishing reports? Share them in the comments below. And then, boost your business by letting us know about your latest trips!
