How to Rank Higher on FishingBooker – 9 Easy Steps
Aug 11, 2019 | 5 minute read Comments
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Reading Time: 5 minutes
Gold, silver, and bronze trophies.
We all want to reach that top spot… here’s how.

One of the most common questions we get from captains is, “How can I make my listing rank higher on FishingBooker?” It’s a competitive market, and that top page spot is all-important. Here, we’ll give you the low-down on everything you need to know to secure that prime first page real estate.

How your listing ranks depends on two main things: what’s on the listing itself, and how you use FishingBooker in general. Below, we’ll go into detail about how to get each of those factors fully optimized so more customers can see your service and book a charter with you.

How you use the site affects how well you rank

First and foremost, our search results promote captains who use our features to give customers a good experience. This means keeping your calendar updated, accepting the trips that come your way, and using our features to help you communicate more easily. Here’s how:

1 – Accept the trips that come your way

This is the most important thing our system looks at regarding rankings. The more often you accept trips, the better you’ll rank in our search results pages. Secure this ranking boost by keeping your calendar updated. This will make sure you only get booking requests for days you’re available!

Read more: How do I update my calendar?

2 – Download the Captain App

Our Captain App makes it easier to update your calendar, accept trips, and check your stats. But that’s not all! Having it installed makes your listing appear higher in our search results. It’s a win-win!

Download the app here.

3 – Get verified

If you haven’t done so already, upload your credentials to our secure site to get verified and stay published. Make sure to let us know when you renew your license so that you can keep your positive ranking signals.

Read more: What is verification and how do I get verified?

4 – Adjust your commission

You’re free to set your commission anywhere between 10–30% of your trip price. While it’s far from the only ranking factor, the higher you set your commission, the more of an additional boost you’ll get in the search results.

Read more: How do I adjust the commission?

Off the listing ranking factors

The way your listing is set up is also important

It’s no surprise that customers feel most comfortable about booking listings that look finished and attractive. Our team works hard to help you with that. But there’s more you can do to grab their attention – and secure that coveted ranking spot. Here’s how:

5 – Collect reviews

The more reviews you have, the safer customers feel about reserving your boat. And the more positive reviews you have, the higher you’ll rank. New to the site? Invite your previous customers to review you and give you a head start. And once you start getting customers through FishingBooker, make sure they review you, too. Asking customers to review you as they leave the dock is a great way to make sure they give you that star rating!

Read more: How do I invite my customers to leave a review?

6 – Complete your listing

Upload at least 16 photos to your listing to show it off to its max and get a ranking boost. Our team will take it from there to make it shine!

Read more: How do I add photos or videos to my listing?

7 – Sign up for Instant Book

One of the best ways to boost your rankings is enabling Instant Book on your profile. As well as pushing you up in the search results, it also makes it easier for customers to book your trips and for you to accept them.

Read more: How do I turn Instant Book on and off?

8 – Advertise your regular prices on FishingBooker

If you charge more for the same trips on FishingBooker compared to your own website, your listing will become less visible in the search results. This is because we have a Best Price Guarantee that only promotes listings with prices that match captains’ websites.

If you think your listing has been penalized wrongly, get in touch at [email protected].

9 – Advertise your best trips

Offer trips of many different lengths? Having a large number of trips on one listing can be overwhelming for customers, so handpick a diverse selection that demonstrates the variety of your offer. Focus on the trips that last for at least 4 or more hours to give your customers the best experience on the water – and help your rankings.

On the listing ranking factors

Still Can’t See Your Listing?

Can’t find your listing in the search results or think it’s ranking lower than it should be? Double check the following:

Is the date correct?

When you’re on the search results page, you have the option to select a trip date. If your boat is unavailable on the date you’ve selected, it won’t show up in the search results. Check which date is selected to the left of the screen to make sure you’re searching for a date your charter’s available.

Where to select the trip date in the search results

Which location is selected?

Check that the place you’ve listed your boat in is the same as the place you’re searching for. The distance between your boat and the place a customer is searching for affects your listing’s position in the search results. The search results show listings within 40 miles of the location a customer is looking for, but the further away your boat is listed from the search location, the lower you will rank. Search for your own city to get the most accurate picture of how you’re ranking in your local area.

If you run your boat from several locations and are not sure which one to list in, contact us at [email protected].

Are any search filters applied?

Check the search filters to make sure you’re showing up for the things you offer. These are connected to the fishing types, techniques, species, and amenities you selected on your listing. If you’ve selected a filter for something that you haven’t marked on your listing, your listing won’t show up in the results for that search.

Where to find filters on FishingBooker's search results page

We hope this helps answer your questions about how our ranking algorithm works. If want to know more, get in touch in the comments below!

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Comments (8)
  • chad kraft

    May 20, 2019

    I have already met the criteria to be boosted. What I think should be a featured or boosted listing is captains that are fully verified. This is turning into a joke when anybody can create a listing and they are not fully verified. For the safety of your customers y’all should only list captains that are fully verified. The training and education needed to become a Texas fishing guide will create a safe experience for our customers. Your site is letting anyone list a unqualified boater and jeopardizing the safety of your customers

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      Cat

      May 20, 2019

      Hi Chad,

      Thanks for your comment. You’re completely right that people who are fully verified should be promoted on the site. This is why it’s now one of the ranking factors we enforce, to make it easier for verified guides to get the exposure they deserve. We’ve also started implementing some stricter procedures regarding verification in the United States: stay tuned for more information this month!

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  • Brett tennant

    May 21, 2019

    I was literally the first captain in pensacola to go ahead with fishing booker and now im on page 14 of 17, you put captains from destin and perdido above me. Im not paying you 30% of a trip to put me back up on the rankings. You put some janky ass captains above me and thats fine, there are like 3 to 4 companies that get all your business in our area with a couple trips sent randomly to just even out the field. I helped build you up and now after years you put me on page 14…thanks alot

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      Cat

      May 22, 2019

      Hi Capt. Brett,

      Thanks for your comment as well as your long-running partnership with FishingBooker!

      I’m sorry to hear you’re not happy with how you’re ranking at the moment. I can see you’re currently on page 3 in Pensacola, with your ranking being affected by a few factors mentioned in this post, such as Instant Book and the accept rate of your trips.

      Unfortunately, it’s not possible for us to promote individual captains above the others – our ranking is determined by a machine algorithm that’s influenced by the factors outlined above. If you’re interested, I can arrange for one of our Captain Coordinators to give you a call and talk you through all the options so that you can have the best chances of boosting your visibility this season. Just let me know when would be a good time!

      I hope to see your ranking improving soon,

      Cat

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  • Tim

    May 23, 2019

    Your instant book feature allows a potential client to choose any type of fishing trip on an available date. For example if we have a 5hr trip on Saturday at 7am. Somebody can book a 4hr trip or a specialised trip in that same time space. This is not possible if we have 1 boat.
    I find my current situation of not having instant booking a huge advantage in managing bookings and keeping order.

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      Cat

      May 23, 2019

      Hi Tim,

      Thanks for sharing your experience. When you have Instant Book enabled, any bookings that come through from us should automatically block off the time and date on your calendar – just like regular bookings. We’ve found this has actually made managing booking calendars easier for a lot of the captains we work with!

      As you have shared trips on your listing, it can be hard for the system to respond to them in the same way it responds to private trips, and can cause the problem you’re describing. This is something we’re aware of and currently working hard on, so you can expect to learn more about it soon!

      Hope this helps!

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  • Captain Jay

    Jul 23, 2019

    Hello Cat
    I have been in the sportfishing business for 40 years and traveled from here to Venezuela for 28 years after being retired from my job with a wonderful family I went back to where it all started for me in Sebastian inlet Florida and started up our charter company with yalls help and customer support this years business is up 1/3 over last years numbers and am greatful for your assistance. Through y’all and other tour companies we have accumulated 174-5 star ratings. The only suggestion I have is if y’all could combine calendars for like a universal calender so we don’t have to copy info to the different tour companys we use . Keep up the good work and keep hammering social media it all counts it’s nit like the old days when you opened a magazine and picked an advertisement. Now you have to work at it to complement Fishingbooker’s efforts too

    Captain Jay Senne
    FISH MASTER

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      Cat

      Jul 24, 2019

      Wow, that’s an impressive star rating! I’m happy to hear how FishingBooker’s played a part in helping your business grow so fast. And that’s an interesting suggestion about the calendar, I can see how useful that would be! Cat

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